Without a doubt, video is the most powerful tool to reach your clients.
Video attracts more visitors to your website and translates into much higher content retention than any text. In fact, 95% of a video message is retained compared to only 10% of written text. That is a mind boggling statistic but not at all surprising.
Video is multifaceted and targets ears and eyes at once. Emotions are evoked much faster and more precise than any text could.
The conversion rate of video is said to be 80% and prospective clients are three times more likely to take action.
But it has to be done right and be the perfect balance between a carefully crafted story and succinct message that is congruent with who you are.