The capacity to remember

As I’m clearing off the table, wade through scrunched up wrapping paper and step over new toys I’m saddened that as the party host I didn’t get nearly enough photo opportunities.

As a photographer and 21st century mum I’m suddenly acutely aware that I lost the ability to enjoy and consciously drink in a moment. Instead of taking a deep breath and tuning into helium filled giggles I found myself fumbling for my camera, stressed as I was about to miss the moment to capture.

In the end I missed out both on the photo and the cognitive process of making a lasting memory.

Photography is the closest form we have to relieving a moment. But it is only two dimensional. To fully be able to lock in a moment into your emotional treasure bank, a photograph has to become a trigger to stimulate all your other senses.

So when you next press that trigger please pay attention to what you hear, what you feel and what you see outside that viewfinder. Put your camera down so that you can embrace the moment.

Live fully and capture more authentically. Choose to exist.

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The power of video

Without a doubt, video is the most powerful tool to reach your clients.

Video attracts more visitors to your website and translates into much higher content retention than any text. In fact, 95% of a video message is retained compared to only 10% of written text. That is a mind boggling statistic but not at all surprising.

Video is multifaceted and targets ears and eyes at once. Emotions are evoked much faster and more precise than any text could.

The conversion rate of video is said to be 80% and prospective clients are three times more likely to take action.

But it has to be done right and be the perfect balance between a carefully crafted story and succinct message that is congruent with who you are.

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When has Photoshopping gone too far?

In this post I talk about pushing the boundaries of reality. And how all of this impacts your personal brand.

The current trend of ‘Personal branding’ headshots, is a bright, punchy and digitally enhanced version of someone.

Sure, these photoshop illusions are stunning, but they often venture too far into make-belief perfection.

Let me ask you this, how do you expect to build trust and a lasting connection based on a first impression that is a false representation of who you are?

And how stressful would it be to try and live up to this illusion when meeting a client for the first time?

In the fashion industry altering a person’s look and appearance is expected.

In the small business and entrepreneur arena, I strongly believe that there is nothing more powerful than building a client relationship that is based on a genuine and honest presence; on the real YOU.

If the customer who meets you for the very first time can barely recognise you in the flesh, how does that impact his or her impression of your authenticity and trust worthiness?

Let’s keep it real. Let me help you connect by being you.

Get in touch today, and start the journey of self discovery, empowerment and a shared purpose.

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